Ford rolls out new F-150

Ford kicked off the Auto Show with a bang and a shower of sparks today as Ford President of the Americas Mark Fields, country star Toby Keith and a slew of Ford drivers and athletes introduced the redesigned 2009 Ford F-150.

The latest features include a box side step and stowable bed extender for accessing cargo, trailer sway control software for towing, and a flat interior floor with fold-up rear seat for loading large items into the longer interior.

Keith says the extra 6 inches of cabin space provide plenty of room for a big man.

Keith also introduced the new Platinum Series luxury trim package, which boasts a unique chrome grill, leather interior and 10-way power captain's chairs.

Available convenience features will include Sirius Travel Link voice-activated navigation, SYNC entertainment system and Sony premium audio.

Before the F-150's explosive entrance, Ford CEO Alan Mulally made his entrance in a 2008 Ford Flex crossover, which will be available this summer. Mulally said Ford showrooms will contain 70 percent new products by the end of the year.

source: http://www.mlive.com